Personal branding for PhD candidates.

I had assumed these were the people who would know exactly who they were and what they wanted from life. They were not. Most of them had been focused on reaching an academic horizon that they had actually lost themselves on the way. Fortunately, I was able to encourage them to explore a road less traveled: the one to the discovery of who you are when you let go of all the roles you play. They simply discovered what it was they would like more of in life, they found the words to describe them, and the courage to say them out loud.